3 Reasons You Should Niche Down as a Virtual Assistant
Today I’m going to tell you the top three reasons why you need to niche down as a virtual assistant in training.
1. No One Can Be the Master of Everything.
Hell, we can’t even be a master of more than a few things. So, why do you want to offer all the services to all the people?
Let me guess. You’ve been in this game for 6 months and you’re dead set on becoming the “well-rounded virtual assistant,” but it’s been a tad hard for you to get clients.
You’ve been doing everything you’re told to do. You’re posting most days and engaging on Instagram, you’ve joined countless Facebook groups and you’re engaging in them, and you’re trying to figure out the best strategy for LinkedIn. Plus, you spend (at least!) an hour a day pitching to potential DREAM clients you find online.
Not to mention the clients who you did manage to find and work with either didn’t stick around very long or ended up being more of a nightmare than they were worth.
Does this sound familiar?
I can guarantee this is because you are trying to cater your services to everyone instead of niche down. When you don’t pinpoint an ideal client (or niche market), you end up trying to speak to EVERYBODY, which means you’re going to attract some pretty interesting folks.
Entrepreneurs can be anyone from bump and dump “bitcoin investors”, to wedding photographers, to doctors. Do yourself a favor, I know you have a preference of whom you work with. CHOOSE THAT PERSON. Not only is it going to make your business more enjoyable, but it’s also going to make your marketing strategy a HECK of a lot easier.
And who doesn’t want a little more ease in their life?
2. No One is One-Size-Fits-All.
I want you to picture this. It’s 5 years from now and your virtual assistant career has taken off. You’re hitting your goals and then some. Feels good, right?
Then one day, BAM, you get a bonus from a super appreciative client that FREAKING LOVES you. I mean, why wouldn’t they? You’re fantastic.
She says to you, “This money is a present from me to you. I want you to go buy a brand new car with this money.” So, like every good virtual assistant that was just gifted a FREAKING CAR, you go and do that.
On the way to the dealership, you’re getting a little nervous because you’re about to make a BIG investment. I mean a brand new car, with THIS type of budget.
As you start to daydream about your new car, you start to make a mental list of everything you want your new car to have.
- A/C (DUH)
- Apple/Android Play
- Manual Shift (I’m fancy, what can I say)
- Ease of Use
- Proven Track Record
- Roof Rack (for my biking)
- Navigation System (I DON’T WANT TO GET LOST)
This sounds freaking fabulous, right?
It turns out that buying a car is a little bit like hiring a virtual assistant.
Every entrepreneur/small business wants one that suits them, not one that suits everybody.
Nobody wants a car that suits someone else. I personally want a Subaru, because they are rugged and dependable.
3. You Have to Take Care of Yourself.
We don’t really think about how much DOING ALL THE THINGS fucks with our brain. Sure it sounds fun (and, if you’re anything like I used to be, I imagine that you think it’s a superpower) – it’s not.
If you are prone to anxiety or depression, then doing all the things can really MESS YOU UP.
Remember I’m here to share with you how to build a LONG TERM and SUCCESSFUL virtual assistant business – and taking care of yourself is one of the main ways you obtain that.
Think about it this way: if you don’t take care of yourself, you won’t be at your best to build your business. Without you, your business WILL NOT grow. You need to take care of yourself.
If you don’t take care of yourself by niching down to your ideal client, you’ll attract all sorts of bad apple clients. These clients will run you ragged and mistreat you. You don’t need that stress. Do yourself a favor and niche down to your beautiful ideal clients that will treat you like the gold you are. Choosing good people to work for and work with is self-care at its finest.