Do You Need a Virtual Assistant Blog?
You’re probably wondering if you need a virtual assistant blog. In short, my answer is this: YES.
I do suggest that you have a blog and I’ll tell you why. Marketing is important.
I don’t care what everyone says when they’re saying “Just be yourself and they’ll come to you!”
This is true, but if this is the only marketing strategy you’re relying on, it’s (most likely) going to take you a long time to get to where you want to be.
You still have to create a marketing plan. And if you’re just starting out, a blog is the most inconspicuous marketing you can do. I still want you to do you boo, I just want you to be 100% you with a marketing plan.
People – especially virtual assistants – are falling behind. People start businesses and they don’t realize that they could be getting seen much faster.
There’s this beautiful thing called Search Engine Optimization (SEO).
If you’re not familiar with it, click here to learn more.
SEO is a powerful tool that helps your website, podcasts, and Youtubes get seen. If you implement the best SEO practices, you’re (most likely) going to do a lot better than your competition.
Not only is SEO great for your marketing strategy, but it’s also a great service to offer your potential clients.
If you can learn this skill, it’s a powerful skill to market as a virtual assistant. SEO is something a lot of people want their virtual assistant to know so they don’t have to pay a marketing specialist upwards of $17,000 PER MONTH. Don’t worry, we’ll get you there! Just imagine, if you can offer SEO, you can offer it at $75 an hour as a virtual assistant, then you’re golden!
But I digress.
Back to the original question, “Do you need a blog as a virtual assistant?”
Yes. Blogging helps with the SEO of your website, which puts you toward the top of the search results. If you connect Pinterest and market that way, it will be helpful for you as well.
Blogging is the least pressure of the trident of Youtube, Podcast, and Blogging. You can hide behind the screen, you don’t have to hear your voice, and you don’t need to appear on video. The only caveat is that you need decent writing skills, whether you already have them or learn to develop them. Creating a virtual assistant blog will also encourage you to step a little out of your comfort zone.
Well, what do you blog about? That’s a great question. On your virtual assistant blog, you are going to make sure you blog about your client’s pain points. For example, if you’re a social media manager that specializes in Instagram growth and engagement strategies, you want to talk about that. Believe me, I know it is HARD to grow an Instagram account authentically and organically. Girl, it’s real difficult, I hear you. If you give away all or even half of your skills and strategies on your blog, people are still going to hire you.
Featuring other people on your blog is another great way to boost your SEO.
For instance, if you have a client who’s starting out and you fully believe in her and everything that she does, why don’t you write a client spotlight post. You could say “Hey, this is so-and-so owner of such-and-such business and she is my client. This is what I do for her and this is what I do as a virtual assistant and this is what she has to say.” You would get a little testimonial out of that as well. Win-win, right?
This will help with your SEO because you are including links that travel outside of your website, such as your client’s website. If you were to write a post about engagement on Instagram, at the end you could say “Here’s another blog post that I enjoyed that has to do with Instagram growth that I think you’d find interesting/helpful/etc. Here you go,” and that will help with SEO. It also helps if you include a backlink. A backlink links back to your website.
People don’t want to do the work, that is why being a virtual assistant is so amazing.
The whole point of your blog is to establish yourself as an expert in your niche. The only way to do that is to show your potential clients you know what you’re talking about. That might be giving away the secret sauce, or at the very least, a tablespoon of it.
Creating content was probably not something you thought about when you started your business. To be honest, I didn’t think about it either. Then I started to understand marketing strategy as a digital marketer, because that’s what we are! We digitally market ourselves to each other. To do this, it’s important to know the power of SEO. So, I have to say this again: if you can get it down, it is a skill people will pay for.
What can you use to help with SEO?
I recommend getting the Yoast plugin. The free version is easy to use and will guide you through the process of setting up some fairly simple SEO practices on your website. If you can spring for premium, do it. It will unlock even more SEO tools to send your website or blog to the top of the search results.
If you don’t have a website, that’s okay, but maybe it’s time to start thinking about one.