Why You Need to Get Over Your Fear of Social Media
I don’t know what it is, but I’ve talked with and coached a fair few new Virtual Assistants, and they are seriously timid about diving into social media for their businesses.
Now this isn’t to say that they don’t get all up in their client’s social media, but when it comes to promoting themselves, they are more willing to create content for someone else rather than their own platforms.
Look – I get it. But there comes a certain stage in your business when how you initially got clients ain’t gonna fly anymore, and you’re going to have to do a wee (or fair) bit of marketing. Especially if you’re dreaming of scaling to a six figure business – which is easier than you think (with the right direction of course).
The Importance of Social Media Marketing
Now I know you KNOW social media marketing is an important and effective way to get your business out there and seen, and it’s also an effective way to get clients. But you’re not showing up. You’re not being consistent with it.
Or most likely…
Let me guess, you get really excited about that social media plan, you put all (or most) of it together and post consistently for 5 or 6, days. And then radio silence?
Think of it this way: Everyone and their mother uses social media. I mean it’s not called MomBook for no reason, am I right?
Everyone has a Facebook profile or an Instagram account. What do you do when you have downtime during the day? I’m pretty confident that you are scrolling through some sort of feed at some point and seeing people just like you and me who we need to reach!
Whether you’re mainly on social media for business or for play, chances are you’ve been lured in by something interesting.
The point? Seeing offers for products as we escape boredom, is something that almost everyone of us sees daily. So why not make the next product/service offer you see your own?
How Fear Could be Holding You Back
Most of these platforms require a face or “live” presence. So if you’re an introvert or someone that is nervous about getting on camera – then social media could be one scary mofo for you.
First, give yourself grace. Going on camera for your business at first is hard because it can be a dog-eat-dog world out there but once you find your community, you will become unstoppable.
Hear me out.
What if you go on camera and people love you?
What if you start posting daily and you sign 2 – 3 new clients?
What if you begin to lose all self-doubt?
All of these things are possible but we have to be willing to let go of the fear and kick the balls of any mental blocks we may have. For example, maybe you’re worried about how many likes your post will get? Well something that I make sure to NOT do to get over that particular mental block is check constantly on how many people liked my posts, read into negative feedback, or react from my initial emotion. Sure, I might not be everyone’s cup of tea and you won’t be either, but the great news is that you will find more people that support you than people who don’t.
Acknowledging the Roadblocks
Our own brains, thoughts, and words will be the biggest of roadblocks that we experience. We live in a world where judgment seems to be okay and part of the norm. Try not to judge yourself okay? Instead have compassion for yourself.
Also, don’t let negative thoughts from others send you into a spiral of critiquing yourself. Talk nice to yourself and to others.
Simply DO YOU boo and the rest will fall into place.
Seek a Mentor and/or Find a Community
Being vulnerable and putting yourself out there for the entire world can seem intimidating but you better bet your bottom dollar that it will be totally worth it.
Sometimes we just need a gentle shove or a little push in the right direction. Getting a mentor will do you a world of wonder! In my interview on the Virtually Free™ Podcast with Kasey Pierce, Kasey suggests that if you don’t have money to invest in a mentor or coach, finding an accountability partner or a like minded group will do the trick!
Finding a community is going to be essential to finding success online. I have had the pleasure of chatting with a variety of other virtual assistants, social media managers, designers, project managers, (the list goes on) that have experienced EXACTLY what I’ve been going through. They have been great at helping me work through what I need. Having someone to lean on when you’re dealing with a difficult client for example, or family issues affecting your work performance, or the struggles of entrepreneurship – not only will help you feel supported, but will help you will find more strength than you could imagine if you were having to go it all alone.
And most important: your community will be real with you.
Use your tribe as a confidence booster! After all, you are now going to be the face of your brand on social media!
Social media is a great platform in general for marketing. Introverts seem to handle social media marketing better than in-person marketing for many reasons.
- There is more time to form thoughts.
- You are able to think through what you want to convey and put onto the web.
- You get to choose your audience – that’s pretty dang cool!
Now it’s time go make that video or post you keep putting off!