Why I Invest in Myself

I have worked alongside the coaching industry for just under 2 years now. I am bombarded with programs, tools, opt-ins, and all that fun stimulation that (sometimes) makes you want to cry. And the one thing they have in common? They are BEGGING you to invest in yourself.

I never really invested in myself, you ask? The main reason was money, but not in the sense that I didn’t have it.

I work per hour for my long-term clients, which — I know, I know — is frowned upon in this industry. But it works for me (and there is a reason I don’t work on retainer with most of them).

I’m not making anywhere near the $597 per client every month that my clients are making. I don’t have the dependable income they so wonderfully enjoy. Also, I’m not a coach and, for the longest time, I only thought coaches needed to invest in themselves — you know, because many of them aren’t tech-savvy like myself.

Now, it wasn’t that I didn’t have the money to invest in myself. It was that I didn’t think I charged enough to WARRANT investing in myself.

Oh, how wrong I was, young Jedi.

I prided myself on being self-taught, which so many VAs (Virtual Assistants) are, so I thought, “I can just keep doing this and I’ll be good to go.”

And that’s true — if you don’t want to grow.

If you think that you can do it all, that you are the only person who can properly educate yourself on what you need to know — with the help of 50 Facebook groups, 75 questions, 100 hours of Googling, and 300+ hours of trial and error — then you are (most likely) doomed to a life of mediocrity. I want exceptional.

I want bend-over-backward, kill-to-be-my-client services. I mean real blood (okay, just kidding, but you get my point).

You can’t get that without investing in yourself.  So, I started from the beginning and what I needed help with RIGHT NOW. I found this to be “messaging,” which is still a long-running battle I fight.

Still, I wanted to create my website because being in business for over a year at full-time without a website, to me, is just plain dumb. I mean, why WOULDN’T you want clients to be able to look you up on the web?

My “Coming Soon” page even had a minus in front of the dates at one point… doh.

So, I signed up for a 5-week intensive course for new businesses that just weren’t hitting the mark.

The outcome? I now have a beautiful website that I designed myself AND wrote copy for that I’m truly proud of.

Oh, and I may or may not be the primary team member of that coaching program (hint: I am!)

In the middle of all this, I was having health issues that resulted only being able to take on half my client load. So, I invested in a naturopath (I don’t do Western medicine, sorry not sorry). The result? Within a week I had cleared up 2 major health issues simply by changing my diet — something I wouldn’t have tried since it wasn’t the normal “cut out dairy and gluten” recommendation.

Coming out of this recently, I signed up to be a Certified Consultant for Ontraport.

This was the scariest investment of all. The cost of the program was $2,000 plus flight, accommodation, transportation, and, you know, food.

Taking this crucial step and applying for the course took all my courage just to hit “submit” after I entered my credit card … but boy, George, am I ever glad I did.

I write this article to you all while on the train from Santa Barbara to Los Angeles. I don’t know if I’ll become a certified consultant for another 3 weeks. That, in and of itself, is TERRIFYING – did I just lose all that money?

Honestly, probably not – I feel pretty confident, but the passing mark is 80%.

That’s why even if I don’t pass, the motivation and plan I now have to push my business forward are WAY worth the investment.

The importance of investing in yourself and believing you are worth it is INTEGRAL to the Virtual Assistant (VA) world. We are just as important as the coaches and businesses that we support. Without us, some wouldn’t be able to function efficiently or at all. 

That being said, it is our duty to be able to provide the best service possible to our clients. Just like they invest in themselves ten-fold, we need to do the same.